Yep, you heard right.

Today, the British Arm unveiled a new section of their website. Called ArmyFit, the site aims to help those aspiring to better fitness with training help and motivational podcasts.

There’s a whole promo campaign with Kriss Akabussi appearing everywhere (along with some guy from the army) to promote the new site/podcast, etc.

Lovely.

Is it just me, or is this kind of annoying given that our troops are out fighting 2 un-winnable wars with old/rubbish/not enough equipment!? Why doesn’t Duncan Bannatyne do this? Or Sir Alan? Surely our armed forces personnel have better things to do. And I daren’t even think about what this is costing our already debt-ridden country…

For gods sake. Someone give me a job in Dubai or something.